Dubai-based logistics company DP World will become the International Cricket Council’s (ICC) official global logistics partner after signing a new long-term deal with cricket’s world governing body.
The partnership starts from the highly-anticipated ICC World Test Championship Final in London between India and Australia on Wednesday and includes all major ICC events in men’s and women’s cricket, including the Cricket World Cup, T20 World Cup and Champions Trophy.
As a global logistics partner of the ICC, DP World will implement bespoke logistics solutions across its operations. The tie-up was unveiled at the Oval Cricket Ground in London and is the first committed partnership for the ICC’s commercial rights cycle, starting in January 2024.
Over the course of the partnership, DP World will own the match ball delivery moment as their headline asset, complemented by a series of digital and experiential initiatives co-created with the ICC. The partnership will also offer an opportunity to strengthen the bond between local communities and cricket. DP World will explore avenues to support the ICC’s criiio cricket programme, helping to deliver the game to all corners of the world and promoting the sport’s positive impact on society at large.
Daniel van Otterdijk, DP World’s Chief Communications Officer, said: “Our global partnership represents a shared commitment to driving the success of men’s and women’s cricket, breaking down barriers, and propelling a new era of innovation and growth. We are excited about the limitless possibilities that lie ahead, offering our smart logistic expertise, and the positive impact we can make together.”
DP World joins hands with ICC to revolutionise global cricket events
The collaboration coincides with cricket’s global growth strategy aspiring to deliver world-class ICC events in more cricketing nations over the next few years. As the ICC event footprint expands, with countries such as the USA and Namibia set to co-host future World Cups for the first time, DP World, which has operations in 75 countries across six continents, is uniquely placed to help meet the ICC’s growing logistical needs.
DP World’s day-to-day operations account for 10 percent of global trade and their logistical capabilities will enhance the efficiency of cricket’s global events.
Anurag Dahiya, ICC’s Chief Commercial Officer, added: “This partnership with DP World will not only span our upcoming events during 2023, but will also form an integral part of the ICC’s new commercial rights cycle, beginning in January 2024. It is set to be a partnership marked by deep integration and collaboration.
“With our hosting of an increasing number of events in the upcoming cycle and an expansion into more markets, our logistical demands are growing in scope and complexity. We firmly believe that DP World is in an ideal position to help ICC meet these growing needs.”
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