A former Coca Cola executive has been named as the new general manager for Uber across the Middle East, North Africa and Pakistan.
The role covers Uber’s business in 36 cities across eight countries in the region.
Saad Pall will lead the next phase of growth for Uber’s ride-sharing business across the region, bringing 15 years of strategy and marketing experience from the US, Singapore and Pakistan.
His most recent role was as Uber’s general manager in Pakistan, where he was responsible for all business and operations in the market.
He is taking over the new role from Abdellatif Waked, who is now heading Uber’s business across the Middle East and Africa.
Based in Uber’s Dubai headquarters, Pall’s role will focus on working closely with in-market teams to help identify areas of growth, lay down regional priorities, and drive operational excellence to fuel the Uber business, a statement said.
Abdellatif Waked, who was appointed regional general manager for Uber across Middle East and Africa in September, said: “With his impressive track record as seasoned leader at Uber and his extensive experience in strategy and marketing spanning different geographies, we are thrilled that Saad is taking charge in one of Uber’s fastest-growing regions globally. We are confident that he will help grow our footprint at a crucial time and unlock further business potential across the region.”
Pall added: “I’m looking forward to progressing the great work that’s already happening. I’m also excited to continue advancing Uber’s business across the region to ensure that people in the Middle East and Pakistan have better access to affordable and safe travel.”
Prior to joining Uber, he served marketing and strategy roles at Coca-Cola, Accenture and SAP across US, Singapore and Pakistan.
Follow us on
