Dubai-based ride-hailing app Careem has announced the launch of a paid loyalty programme for users with benefits across all services.
Careem Plus is a subscription service that will cost users a monthly fee of AED39.
Benefits include a 10 percent instant cashback on all Careem rides and 5 percent on all Hala rides, free food delivery on a variety of restaurants and shops and unlimited access to Careem Bike.
The Careem Plus programme is now available in Dubai and users who sign up will get the first 30 days for free.
Careem said research has shown that customers across the region value exclusive benefits in return for their loyalty, adding that it is planning to further evolve the program by including partners in the future.
Clemence Dutertre, Careem’s VP of customer, said: “Our Super App provides us with the perfect platform to achieve our vision of simplifying lives – offering our community the ability to utilize daily services in a single app.
“The response has been overwhelming, with a massive increase in the number of users who now enjoy using multiple services. This was only a first step.
“Today, the Careem Plus subscription enables us to offer meaningful value to our users, by unlocking big savings across all our services, with the average user unlocking monthly savings of over twice the price of subscription. As the biggest mover of people and things within the region, we are uniquely positioned to launch a subscription program of such depth and variety, and are excited to reward our customers with significant savings”, Dutertre added.
In December, Careem said its Super App, launched at the height of the coronavirus pandemic last year, had amassed 48 million users.
The region’s first Super App saw all Careem services made available on one platform, offering ride sharing, intercity travel, food delivery, grocery options, bike sharing, digital payment options, and its delivery services all in one place.
According to figures released by the UAE-based company, there was a 900 percent increase in customers using multiple services via the Super App, with users in the UAE making an average of three transactions-a-week.
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