Careem, the Dubai-based ride hailing platform, on Thursday announced a new senior leadership structure as it looks to expand into financial services while growing its on-demand delivery services.
Managing directors will lead expanded geographies and drive growth across new products and services in their respective markets, the company said in a statement.
Ibrahim Manna, managing director of Careem’s developing markets (Iraq, Jordan, Lebanon, Palestine and Turkey) expands his role to lead Saudi Arabia while Wael Abou El Ella, managing director Egypt expands the role to lead North Africa territories Egypt and Morocco, with new market launches planned.
Careem added that Bassel Al Nahlaoui, managing director Gulf expands his role to lead Pakistan while co founder Abdulla Elyas becomes chairman of Saudi Arabia operations.
In an email to all colleagues, Mudassir Sheikha, CEO and co-founder of Careem, said: “As we grow and do new things at Careem, it is important for us to keep evolving our leadership structures to best align with opportunities and realities.
“This evolution had to kick into high gear to realise our new Vision 2022 and the aspiration to become the region’s everyday super app. Moreover, many of our markets and functions have expanded in scope and size since we last organised them, and it is only prudent that we do a strategic review to set them up for their next phase of crazy growth.”
Careem said it is also doubling down on customer, captain and colleague experiences, product delivery and profitability. Over the next two quarters, the business will begin to provide a broader range of services to customers such as financial services and expanding the on-demand delivery use cases.
Operating across 14 countries in the greater Middle East, Careem offers ride hailing, deliveries and payments to more than 33 million customers and has tech hubs in Berlin, Dubai and Pakistan.
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