Leading global technology company Zoho Corp said it has invested AED43 million into local partnerships since the pandemic started to help UAE businesses digitise their operations.
To date, the company has helped close to 5,000 small, medium and large local businesses move their operations to the cloud, and transition to a more efficient and effective digital workflow, a senior company executive said on the sidelines of GITEX.
“Zoho’s offerings have enabled enterprises to take advantage of the digital revolution and stay ahead of the competition. As part of our transnational localism strategy, we have set a long-term vision with the support of the relevant UAE government departments to help businesses in their digital transformation journey,” said Hyther Nizam, President of Middle East and Africa (MEA) at Zoho.
“In the coming years, we will double down on this investment, and continue to assist businesses in adopting cloud solutions and thriving in the digital age,” Nizam said.
Since 2022, the company’s partnerships with government entities in the UAE have resulted in a 36 percent increase in a number of businesses benefitting from the perks programme.
Through local partnerships, Zoho has been able to provide businesses with the necessary tools and resources to help them understand and leverage its solutions.
The company achieved this through wallet credits and training programmes on how to use its innovative products to gain a competitive advantage, as well as optimiseits digital presence.
The top sectors that have leveraged Zoho’s platforms included IT Hardware & IT related services, retail, transportation and logistics.
Zoho showcases innovative apps at GITEX
Zoho is participating at GITEX 2023 to showcase its latest innovative apps and AI-powered tools that were recently released.
This year, Zoho unveiled new features and capabilities in 13 apps powered by generative AI and ChatGPT that further improve businesses’ productivity and efficiency.
It has also launched a free privacy-centred browser, Ulaa, which enables a secure browsing experience for individuals and organisations.
CEO and Co-founder, Sridhar Vembu announced earlier this year that the company would invest AED100 million for expansion in the UAE, after recording 10 times growth in the country.
The UAE serves as the company’s Middle East and Africa headquarters and was its fastest-growing country globally in 2022.
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