Dubai telecom operator du on Wednesday announced the creation of a new senior executive role to drive innovation.
Emirates Integrated Telecommunications Company, better known as du, announced the appointment of Carlos Domingo, a former Mobily manager, in the newly created role of senior executive officer, new business and innovation.
The telco said the move was inspired by the initiative of Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, regarding the appointment of a CEO of innovation for all government agencies.
du said it was the first time such a position had existed in its organisation to drive the theme of innovation across all aspects of the brand.
As a member of the executive management team, Domingo’s responsibilities will include leading the development and execution of du’s new business and innovation strategies, to foster a connected society and empower business acumen within leaders in the company.
Osman Sultan, CEO, du, said: “The telecommunications industry is on an evolutionary trajectory and the next step would be revolutionary in terms of the changes that will sweep across the sector.
“In order to retain our leadership position in a competitive market place, we need a pioneering strategy that paves the way to establishing higher standards and improved service delivery through cutting edge product development and improves the quality of our customers’ lives.
“The advent of the smart city will provide us numerous opportunities to innovate and collaborate on to drive business. As a senior leader with a wealth of experience across key business sectors, we believe Carlos’s expertise will provide strategic leadership to drive our unique vision in the year of innovation.”
Domingo joins du from Etihad Etisalat (Mobily), where he managed digital services, alliances and partnerships, product development, analytics and big data department.
Last month, du, the UAE’s No.2 telecom operator, reported a 0.6 percent fall in first-quarter profit as it paid a higher tax rate than a year earlier and its mobile subscriber base shrunk slightly.
The company, which ended rival Etisalat’s domestic monopoly in 2007, made a net profit of AED487.1 million ($132.6 million) in the three months to March 31, down from AED490.3 million in the year-earlier period.
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