UAE NFT marketplace to launch, offer access to experts to solve challenges amid global uncertainty

Della Casa’s NFT (non-fungible token) venture, slated to be launched later this week, is already making a buzz among investors, with Dubai-based Meta Impact Capital selecting Lovely Humans for its maiden investment deal by its latest Metaverse Fund 1.

The $100 million fund is specifically for investing in exceptional companies which are creating the metaverse, web3 and crypto technologies.

Lovely Humans is a utility NFT marketplace that helps customers to learn, solve problems, gain expert guidance, or even create something new and groundbreaking.

Incidentally, Della Casa’s move to launch a NFT startup comes at a time when the crypto – and also the NFT – market stares at an uncertain future, having shaken with the worst market crash.

“The crash right now is simply market correction. We will laugh at ourselves years from now thinking NFTs were about Bored Apes,” Della Casa told Arabian Business in an interview.

“The technology behind NFTs is here to stay and will survive,” she asserted with confidence.

Della Casa said the technology was a very important one which will help us solve some of the world’s greatest problems, which existing technology cannot solve.

“Let me give you an example: Imagine each appliance – like your refrigerator and washing machine – communicating on which one is powering up and down to ensure regulated energy consumption through NFTs. This is how NFTs can assist us in making more informed choices to achieve carbon neutrality,” said the 43-year-old who calls herself ‘dreamer-in-chief’ and ‘lead tree shaker’.

Amid the talk of crypto winter, the global NFT market is predicted to hit $231 billion by 2030 by VMR (Verified Market Research), a consulting and global research firm.

“The Middle East, and particularly Dubai, is poised to become one of the world’s hubs for NFTs and should look to capture at least 25 percent of the global market share by the end of 2023,” said Della Casa, who commenced her entrepreneurial journey soon after serving as the only female in C-suite position at Careem.

The global digital identifier market is estimated at about $20 billion currently.

As a woman in tech, Della Casa overcame funding and product-rolling hurdles to reach a level of success after her mentoring platform venture GLEAC was selected for powering the UAE pavilion’s ‘jobs of the future section’ at Expo 2020 Dubai.

Della Casa strongly advocated innovation for faster NFT adoption.

“NFTS are only highly speculative right now because they are not being used for their intended purpose. We will begin to evaluate it just as we do stocks of companies trading that have an underlying value or utility in the case of a NFT,” said Della Casa, who has also been conducting workshops and teaching sessions under the ‘Growing Leaders Foundation’ which she founded.

She said authentication has always been a concern in certain industries such as art, titles of real estate, money, diplomas and luxury goods.

Many of the current products, services and records are at risk of fraud due to the lack of verifiability and transparency of the technology used so far, Della Casa said.

“This is what we have been working on with Lovely Humans by GLEAC. It’s the world’s first utility NFT, using innovation for driving NFT adoption with some of the world’s greatest experts who have partnered with us,” She said.

The startup is planning to organise an industry expert’s time dropping event later this week, involving the lead expert of Siemens’ Energy Dr Maximilian Fleisher, the CEO of MBanq Lars Rottweiler and Dr. Madhu Sasidhar, President of Cleveland Clinic.

“Human identity and ingenuity are not your degree or birth certificate. We are talking about the unique way you think and act, often using human skills such as creativity, judgment and decision making and leadership,” Della Casa pointed out.

“It is a dynamic phenomenon that cannot be encapsulated in a psychometric, static profile or resume. It is shaped by the conversations we have with people, the way we handle situations, the people we surround ourselves with and the projects and ideas we tackle and NFTs can capture all of this in a very simple way,” she said.