Twitter, on Monday, announced the launch of ‘Blue for Business’, calling it a “new way for businesses and their affiliates to verify and distinguish themselves on Twitter”.
Companies that get a Twitter Blue for Business subscription will have a golden check mark along with a square company badge. People who are associated with the brand, will have a blue check mark and a square company badge on their profile.
Twitter did not immediately reveal how much it will charge for Blue for Business subscribers. The regular Twitter Blue is expected to cost $8 a month. Blue for Business will possibly be priced at a much higher level.
In a company blog announcing the launch, Twitter said: “We are taking Twitter Blue’s rollout as an opportunity to further enhance and distinguish businesses on Twitter. As a Twitter Blue for Business subscriber, a company can link any number of their affiliated individuals, businesses and brands to their account. When they do, affiliated accounts will get a small badge of their parent company’s profile picture next to their blue or gold checkmark.
“By creating this connection, we’re making it possible for businesses to create networks within their own organisations – on Twitter. Businesses can affiliate their leadership, brands, support handles, employees or teams. Journalists, sports team players or movie characters can all be affiliated.
“Each affiliate will be verified and officially linked to their parent handle based on a list provided by the parent business. We will share any new criteria, pricing or process as we update them.”
It’s also not clear at the moment as to which businesses can subscribe to the new service.
“We are piloting Blue for Business with a select group of businesses. Next year, we will roll this out to more businesses who wish to subscribe,” added Twitter.
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