A new study by Snap Inc. and IPSOS revealed findings on ‘Augmentality Shift’ for UAE and KSA. The study revealed that 94 percent of UAE market brands think that Augmented Reality (AR) is “just for fun” while only 46 percent of consumers believe that.
Augmented Reality try-on has gained increasing popularity, consumers are interested in interacting with the product virtually before purchase.
7 of 10 people identified shopping as the main reason for using AR, the study disclosed.
Over 80 percent of brands have implemented virtual product trial experiences through AR.
Consumers are seeking for more immersive and creative experiences to connect with others, explore and to seek growth and development.
Consumers are accustomed to sifting through messages, notifications and ads from multiple channels to engage with brands at speed. “It’s no longer enough just to have great content,” the report explains.
Over 75 percent of brands that have used AR lenses and filters have improved their brand awareness. AR helps consumers to make a confident choice with their purchase, allowing them to try on and visualise before making decisions.
Interacting with products through AR leads to a 94 percent higher conversion rate.
Sustainability is also a key factor in brands using AR ‘try-on’ technology, visualising and being able to ‘try-on’ the product before purchase could lead to less returns, saving money and environmental impact.
The Dubai Metaverse Assembly which was held last month is a testament to the growing adaptation and implementation of virtual and augmented reality in the UAE.
Follow us on
