Instagram parent Meta, will introduce more advertisements on the photo and video sharing platform.
The latest announcements come three weeks before Meta is releases its Q3 earnings report, which is expected to show declining revenue, yet again.
The company receives all of its sales from mobile advertisements, however, Meta stocks have lost almost 60 percent of its value in 2022 so far.
Meta announced it is testing “new ways for advertisers to reach customers in a range of ways based on how they are spending their time,” the company said in a statement on Tuesday.
The advertisements from companies will be placed with its short-form video format Reels.
“To help businesses better connect with customers through Reels on Facebook, we’re launching a test of post-loop ads—4 to 10-second skippable and standalone video ads that play after a reel has ended. When the ad finishes playing, the original reel resumes and loops again,” the statement said.
Meta is also testing image carousel ads for Reels starting today, the statement said, adding “these horizontally-scrollable ads can include anywhere from 2 to 10 image ads and will be shown at the bottom of Facebook Reels content.”
Additionally, Meta wrote that it would increase the number of ads in ‘Explore’ on Instagram, which would make sponsored posts appear inside the image tiles. Advertisements were only featured on Instagram’s Explore feed, previously.
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