Apple chief executive Tim Cook said the company is excited to build on its over 25-year history in India, as it gears up to open its first company-owned stores in the country on Monday.
“India has such a beautiful culture and an incredible energy, and we’re excited to build on our long-standing history — supporting our customers, investing in local communities, and working together to build a better future with innovations that serve humanity,” Cook said in a statement, media reports said.
The first store will be opened in Mumbai, closely followed by the opening of the iPhone maker’s second exclusive store in India in the capital city later in the week.
These retail stores mark Apple’s growing ambitions in the country, which is emerging as a key market in terms of sales and manufacturing capabilities.
In addition, there is a growing trend among Indian consumers towards premiumisation.
In recent quarters, Apple executives have mentioned several times that they are witnessing record revenue growth in terms of iPhone sales in India, registering a strong double-digit increase every quarter.
Cook himself stated during the company’s earnings conference call in February 2023 that India is a “hugely exciting market” for the Cupertino tech giant, and the iPhone maker is putting a lot of emphasis on the world’s second-largest mobile phone market.
Apple also witnessed “record levels” of people switching to iPhone in the country, Cook said.
The company is reportedly taking several measures to grow the iPhone adoption in India by making it more affordable through various financing options and trade-ins.
The company introduced its online store in India in 2020.
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