Emirates Airline has launched the world’s first interactive amenity kit which use augmented reality technology to unlock immersive content on mobile devices.
The kit bags come in six designs inspired by six regions in Emirates’ global network – Australasia, Latin America, Middle East, Africa, Europe and the Far East.
The kits include all the necessities for additional comfort on long-haul flights including an eye mask, earplugs, toothbrush and toothpaste, and socks – each tailored to the style of the kit bag.
But Emirates is the first airline to introduce AR technology with the amenity kits making it the world’s first interactive kit bags.
By downloading the Blippar mobile phone app, and using it to scan the bags, customers will be able to unlock a world of entertainment on their mobile devices.
Emirates said it partnered with Blippar, the world’s leading AR and visual discovery platform, to create exclusive content including activities and health tips for a more comfortable and relaxing travel experience.
The content will continually be refreshed every six months so customers can look forward to new updates.
The Blippar app is a browser which enables customers to discover more about the world around them. Customers can point at thousands of objects already recognised by Blippar (laptops to clothing and food to pets) to get additional information on those items.
The cutting edge bags are part of Emirates’ continued product enhancement to improve comfort and convenience for Economy Class passengers, the airline said in a statement.
The amenity kits are available on selected long-haul routes and on all ultra-long haul services starting from August.
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