Dubai’s No 2 telecom operator Du has announced two senior Emirati appointments as it enters a “new phase of growth”.
The company said in a statement that Farid Faraidooni has been made chief operations officer, with Fahad Al Hassawi stepping into the position of chief commercial officer.
Both appointments were effective from June 1, Du said, adding that they come as part of a recent move to change the company’s organisational structure.
“On behalf of the board, I would like to congratulate Farid and Fahad on their new roles. As members of a strong leadership team, they will drive our company through this exciting new phase of growth and into the future,” said Ahmad Bin Byat, chairman, Du.
“This year, we will focus on maximising shareholder returns and share equity while meeting stakeholder expectations, improving productivity and profitability,” he said in a statement.
“As both Farid and Fahad demonstrate, we are proud of our Emiratisation programmes and are keen to nurture and reward UAE national talent, by providing them with stimulating, challenging opportunities to work in the private sector.”
Osman Sultan, CEO, Du, added: “We are entering our next phase of business, and in preparation for this we are focusing on providing challenging opportunities for the next generation of Emirati leadership to step up and guide our company to further success.
“This will encourage a more dynamic, multi-faceted approach as our company continues to develop and grow in the years to come.”
Du also said it has recently put in place a new organisation structure that is built to sharpen leadership focus to deliver enhanced value to various needs of customers.
An Operations division has been created to improve customer delivery and drive efficiencies. The unit will integrate Operations Planning, Product Engineering, IT, Network, Customer Operations, and Technology Security Risk and Fraud Management under one business vertical.
The company said it has enhanced its efforts in hiring more Emirati talent, which have already placed Du at 32 percent Emiratisation, with 42 percent in senior management positions. Du said it is committed to improving Emiratisation levels by three percent year on year.
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