Dubai Taxi Corporation (DTC) is set to launch an ambitious digital mobility drive involving AI and big data to further enhance user happiness, while preparing the organisation for future-ready.
The corporation’s strategic plan for digital transformation 2022-2025, unveiled on Monday, seeks to achieve a host of strategic goals such as digital mobility, excellent operation and financial sustainability.
The new plan is built on nine key drivers – AI, smart revenues, the Internet of Things, smart city, big data, governance, security systems and upgraded systems, process automation and paperless initiatives, future transformation, and smart services.
Artificial Intelligence
The initiatives under this will include an automated AI response (chatbot) to the customers inquiries, a voice virtual assistance at the call centre to respond to customer requests and inquiries, a system for taxi demand prediction to distribute vehicles according to the entered data, and driver face recognition system to verify the driver’s identity and comply with the security measures.
The AI initiatives will also use Augmented Reality (AR) to improve the customer experience and promote DTC’s services.
It will also include installation of onboard sensors and linking them to the internal systems to receive notifications before the occurrence of malfunctions.
Smart revenues and the Internet of Things
The smart revenue includes the development of points of interest on the DTC App that provides business highlights, a school bus trip tracking system that allows parents to track trips, simplify and automate administrative procedures, and the ability to pay through the portal.
The Internet of Things focuses on developing a system for automating procedures and processes using AI.
Smart city and big data
The smart city initiative will be for DTC’s e-service integration with the service sites and providing them to external customers, while the big data programme will be to develop a smart scale for rating drivers’ performance by clients using DTC App.
It will also include restructuring data in DTC’s data centres to assist in the integration and analysis of data to support decision-making and foresee the future, besides bringing all services under a single platform.
Governance, security, and systems upgrade
This initiative will focus on protecting DTC’s database and monitoring systems to prevent disruptions caused by server downtime.
Process automation and paperless strategy
This will be centred around initiatives that cater to the employees, such as introducing an attendance management system, collaborating with the Dubai Government’s digital recruitment platform and automating a smart educational system tailored for a smart driver learning system (LMS).
It will also include the initiative aimed to minimise and automate DTC’s paper process transactions and develop a plan to cut down on the use of paper transactions and carbon emissions.
Future transformation and smart services
The future transformation focuses on building a system to manage passenger movement for obtaining taxi and limousine services at Dubai airports, developing a Drivers Airport Queuing System for taxis and limousines at Dubai airports, and studying constructing a virtual control centre that enables control centre staff access to the systems from any location.
The strategy includes the smart services concerned with the integration of customer relation management systems, and developing and automating additional services for drivers, employees and suppliers.
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