Astra Tech, the MENA region’s leading consumer technology holding group, announced signing a Memorandum of Understanding (MoU) with Emirates Red Crescent (ERC) to boost their support of the UAE’s humanitarian and social efforts in the region and beyond.
The collaboration leverages the Botim Ultra platform’s reach and expansive user base of over 150 million globally to facilitate seamless, fast and secure digital donations, reinforcing social impact and inclusivity.
Abdallah Abu-Sheikh, Founder of Astra Tech and CEO of Botim, said the partnership with Emirates Red Crescent goes beyond just using technology – it’s about making a real, positive impact on vulnerable communities, especially with the ongoing crises in the region.
“AI is revolutionising how people give back, turning simple text or voice commands into powerful tools for donation drives,” he said.
Salem AlAmeri, Deputy Secretary General for Resource Development Division, ERC, said the partnership with Astra Tech and their innovative technologies marks a significant step forward for the organization.
“This collaboration will enhance our ability to provide critical support to those in need, and we are grateful for their commitment,” he said.
The strategic agreement between Astra Tech and ERC signifies the importance of collaborations between government and private entities in fostering positive social impact, through their joint expertise and shared vision.
Follow us on
