Astra Tech, the leading consumer technology holding group in the MENA region, announced its sponsorship of the ‘AccessAbilities Expo’ in UAE, which kicked off on October 9 in Dubai.
The partnership aims to introduce an innovative digital solution designed to empower People of Determination to seamlessly showcase and sell their merchandise via the Botim store, extending their reach to over eight million UAE Botim app users.
“As an all-inclusive ultra app, Botim provides equal opportunities and essential financial inclusion tools to its large user base of over 150 million globally. This advocacy exemplifies the company’s commitment to creating collective impact and its proactive approach to bridging gaps within the community by harnessing technology,” the company said in a media statement.
Abdallah Abu Sheikh, Co-founder of Astra Tech and CEO of Botim, said the company recognises the important role that people of determination play in shaping the society and their potential to contribute to the country’s economic growth.
“We are excited to support the People of Determination in showcasing their talents and products to a wider audience, creating new pathways to sustainable income and growth,” he added.
Earlier this year, the company worked extensively towards providing digital solutions to local farmers, building on the ultra app’s capabilities.
By empowering People of Determination, Astra Tech is leveraging the extensive reach and market penetration of the Botim app in the UAE to enable a broad audience to access and support the merchandise offered by PODs.
This initiative has the potential to facilitate sustainable growth for individuals and communities that have traditionally faced financial and technological barriers.
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