Apple faced an onslaught of criticism on social media for giving cookies wrapped individually in plastic at its recently held ‘Wonderlust’ event.
Ironically, the company is facing the backlash even as its efforts to achieve carbon neutrality and cut down on plastic packaging took centre stage at the event.
The ‘Wonderlust’ event featured an ad film starring Oscar-winner Octavia Spencer as Mother Nature, where executives, including CEO Tim Cook, rattled off the company’s many impressive efforts to mitigate its environmental impact.
Early on in the ad film, an employee informed Mother Nature that the tech company is in the process of eliminating all plastic from its packaging by the end of next year.
“Apple gave us cookies at the event. They were so good,” wrote YouTube star Nikias Molina on Twitter (now called X), sharing a picture of a cookie wrapped in plastic packaging. Molina attended the event in Cupertino, California where the tech company launched its new series of iPhones, Moneycontrol reported.
The post immediately made Apple a target for social media trolling as dozens of critics called out the company’s “hypocrisy” and “double standards.”
Humorous takes on Apple’s green initiatives
“Our best cookies yet. We used all natural flour, butter and eggs. The plastic wrap is leftover from the unsold iPhones,” quipped one X user.
“That’s 100 percent carbon-neutral biodegradable plastic with 80 percent similarity to the biodegradability of paper. Apple is on track to increase its biodegradability to a whopping 130 percent by the year 2025. That’s a 25 percent increase in the biodegradability of Apple cookie plastic wrap year after year. Apple will be the first company on the planet to increase the biodegradability of its plastic past 100 percent by end of next year,” another joked.
The post was a play on company employees waxing eloquent on the company’s many efforts to mitigate environmental impact in its climate change ad.
Some X users simply used a screenshot from the ad film to make their point.
On its website, the company says it is “committed to eliminating plastics in our packaging by 2025 and transitioning to recycled and renewable plastics in our products.”
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