Global e-commerce giant Amazon is bringing Alexa, the brain that powers the Echo device family, to the UAE, in Khaleeji Arabic and English.
Alexa will deliver local pronunciations and intonation; local knowledge; and nearly 200 Alexa skills from regional developers and brands including skills from Etisalat, Expo 2020, Domino’s, Fatafeat, Careem, Emirates NBD, DEWA, and more.
Customers can also use Alexa in English and enjoy features such as setting timers, adding reminders, creating to-do-lists, sharing announcements, and more.
“We’re incredibly excited to bring Alexa and the Echo family of devices to the United Arab Emirates,” said Tom Taylor, senior vice president, Amazon Alexa. “The team has worked hard to create an all-new Khaleeji Arabic experience designed from the ground up for Arabic-speaking customers and to optimise the Alexa experience in English for English-speakers to enjoy.”
Alexa, which runs in the cloud, will answer questions, play music, read the news, recite the Quran, set timers and alarms, provide sports scores, control lights at home, and much more.
“On our way to becoming a world leader in Artificial Intelligence, we welcome Alexa to the United Arab Emirates”, said His Excellency Omar Bin Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications. “Much like AI is at the core of Alexa’s personality, we are working on doing the same for the entire nation – building an AI-driven economy that contributes significantly to education, government development, and the happiness of our community.”
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