ADAFSA, Astra Tech empower UAE farmers through Botim App

The move is aimed at enabling local farmers to display and sell their seasonal fresh produce and products directly to customers.

The Botim ultra app’s expansive user base of over 8 million individuals in the UAE will allow local farmers to significantly boost their brand’s online presence and visibility.

It will also enable farmers to embrace digital transformation, adopt new approaches in marketing and distribution and gain access to a range of convenient and cashless payment options through the app’s advanced fintech capabilities, Astra Tech said in a media release.

Abdallah Abu Sheikh, Founder of Astra Tech and CEO of Botim, said by harnessing the Botim ultra app as a platform, the company will be equipping local farmers in the UAE with digital tools to increase their online presence and reach, bringing them closer to their customers and millions of app users.

“Introducing digital solutions in agriculture has the power to transform traditional practices by providing farmers with data and insights that will help them understand and serve their customers better,” he said.

Recent data released by the Ministry of Climate Change and Environment indicated that the UAE has approximately 38,000 operational farms, showcasing immense potential.

Online opportunity for UAE’s farmers

The Botim ultra app is poised to create a dynamic and thriving marketplace, establishing a transformative ecosystem that bridges the gap between farmers and consumers in the country.

Eligible licensed local farmers in the UAE will be able to establish their online brand on the Botim e-store for free in three simple steps and take advantage of the 24-hour payment settlement policy and in-app marketing support.

Local farmers can also request logistics support to deliver their products through the entities’ partnership with Aramex.