German tyre and technology company, Continental, has announced the opening of its first office in Jeddah, Saudi Arabia.
Aimed to expand company’s presence and strengthen its foothold in the region, the new joint venture project is in partnership with Continental’s previous distributer in Saudi Arabia, Almutlak Trade& Industries.
Jon Ander Garcia, regional manager for Continental Africa & Middle East said: “The opening of the new office marks an important milestone for the brand not only in Saudi Arabia but also in the Middle East. We believe this new partnership will allow us both to grow and to strengthen our relationship with Saudi Arabia, and the region as a whole.”
Continental also celebrated the inauguration of its first warehouse facility in Jebel Ali, Dubai which will act as a hub connecting plants in Europe, North America and South America with the brand’s distribution partners in the Middle East.
Garcia said: “The region has proven to be a key market for Continental since the establishment of the brand’s regional representation office in 2009. With the inauguration of the first-ever warehouse facility in the UAE, we are confident that our customers will reap the benefit of our premium services and enjoy seamless experiences.”
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