Emirates has introduced 3D seat models on its website, becoming the first airline to introduce web virtual reality (VR) technology on its digital platform.
The 3D seat model is a visualisation engine that displays a 3D 360 degree view of the interior of the Emirates A380 and the Emirates Boeing 777, giving customers a chance to explore their seats, the cabin and the Emirates onboard products.
This new feature available on emirates.com allows users to navigate through the Economy, Business and First Class cabins, as well as the iconic Onboard Lounge and Shower Spa on the Emirates A380 using navigational hotspots.
Alex Knigge, Emirates’ senior vice president, Corporate Communications, Marketing and Brand (Digital), said: “As we continually invest to provide our customers with an unmatched travel experience onboard and on the ground, we also work very hard to give our customers a world-class digital experience.
“We are pleased to be the world’s first airline to introduce this cutting edge web VR technology, which offers our customers an immersive opportunity to learn more about the fantastic Emirates experience before they step on board. In our usability tests with customers, we found that they particularly appreciated the 3D seat and cabin models when selecting their seats.”
The immersive experience is now available for the three class Emirates A380 but will soon include renderings of Emirates’ entire fleet including all configurations of the A380 and Boeing 777 aircraft.
Users can enjoy hands-free cabin navigation and seat selection by using any VR headset like Google Cardboard.
In addition to the new 3D cabin models, new product videos are available on emirates.com which illustrate the end to end travel experience across all cabins.
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