The Dubai Silicon Oasis Authority (DSOA) has launched the ‘Hala’ initiative to encourage customers to use digital platforms for all their queries.
The move came following the success of ‘Day without Service Centers’, which was initiated by Sheikh Mohammed, Vice President and Prime Minister of the UAE and Ruler of Dubai, and launched by the Department of Finance in October last year.
It saw the authority temporarily close its service centers with the aim of encouraging customers and business partners to use its smart services instead.
Hala will serve as a key contributor to DSOA’s 2021 Strategy, which is based on the UAE Vision 2021, according to Dr Mohammed Al Zarooni, vice chairman and CEO of DSOA.
“The initiative is founded on the direction of our wise leadership to strengthen Dubai’s position as the smartest and happiest city in the world. We are committed to maintaining growth levels and forging partnerships with international corporations across all sectors, while on boarding businesses in the technology field towards ensuring the country’s continued march to sustainable development,” he said.
As part of the initiative, the DSOA Customer Happiness Center will transform into a reception suite that delivers advanced smart services to all customers, including elders and people of determination, Dr Al Zarooni added.
DSOA will also aim to go paperless by 2021, according to Abdulrahman Saleh Al Saleh, Director General of the Government of Dubai’s Department of Finance, who said the authority will hopefully become one of the first entities in Dubai to successfully digitally transform its services.
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