Twitter was the preferred social media platform to discuss the UAE’s 6th World Government Summit (WGS), according to research by global monitor Meltwater, with 91 percent of users opting to tweet about the topic.
Instagram came second, but with a rate of only five percent, with Facebook following closely behind at three percent. Youtube, blogs and forums made just one percent of social media posts on the summit.
The three-day event, which kicked off on February 11, had more than 36,000 dedicated posts across social media in the first 2 weeks of February.
The top countries discussing the summit were the UAE (11K), India (5.2K) and Saudi Arabia (2.8K).
English and Arabic were equally (48 percent) used in the posts surrounding the summit, while French and Indonesian came in third and fourth place respectively with two percent and one percent.
Most of the coverage in French discussed France’s Prime Minister Edouard Philippe, who was in attendance, while coverage in Indonesian revolved around the country’s minister of finance, Sri Mulyani Indrawati who received the Best Minister Award.
However, almost one-tenth of conversations were in relation to India’s Prime Minister Narendra Modi, who attended the summit as chief guest and delivered the keynote speech, discussing technology’s important role in empowering and developing global citizens.
As for the most popular keyword mentions, ‘happiness’ came first with over 2,200 mention. Subjects of women in leadership and youth empowerment garnered 2,000 posts online. Many praised the UAE for its appointment of nine female ministers, which make up almost 30 percent of its current cabinet.
Artificial Intelligence (AI) was also discussed, with keywords such as ‘big data’, ‘responsible AI’ and ‘innovation’ used on social media to discuss future transformations on markets such as labor and education.
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