Emaar Properties has signed an agreement to become the strategic partner of Saudi Arabia’s Al Hilal Club for the next five seasons.
The partnership was signed by Mohamed Alabbar, chairman of Emaar, and Fahad Bin Saad bin Nafal, president of the football club.
With this partnership, Emaar will benefit from several commercial rights including the use of the company logo on the Al Hilal Club team jerseys.
According to social media reports, the deal with the Riyadh- based club is worth SR305 million ($81.3 million) over the term.
Alabbar said: “Our partnership with Al Hilal, one of the largest clubs in Asia, highlights our keenness to support sporting organisations that add to the pride of the nation.
“Football is among the most popular sports in the region that unites people and communities. We see incredible value in ourpartnership with Al Hilal that will strengthen our brand value among a large cross-section of people.
“Al Hilal’s outstanding popularity, high standards of professionalism and continuous achievements have been central in our decision to signing this partnership.”
Al-Hilal have a record six Asian Football Confederation trophies – the AFC Champions League in 1991 and 2000, the Asian Cup Winners Cup in 1997 and 2002, and the Asian Super Cup in 1997, 2000.
Bin Nafal added: “We are delighted to partner with Emaar. I thank them for their professionalism and their choice of Al Hilal to be a strategic partner.”
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