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US restaurant giant Arby’s inks deal to make Saudi debut

Famous food brand says its first restaurants are slated to open in the Gulf kingdom in late 2022

Arby’s, one of the biggest restaurant brands in the United States, has announced an exclusive development agreement with Shahia Foods Limited Company for significant expansion across Saudi Arabia.

Under the deal, the first restaurants are slated to open in the Gulf kingdom in late 2022.

This agreement marks the brand’s first entry into Saudi Arabia and its largest expansion into the Middle East to-date.

Shahia Foods Limited Company is the master licensee for Dunkin’ in Saudi Arabia and Bahrain and operates more than 500 Dunkin’ locations across Saudi Arabia, Bahrain and Germany, with plans for further development across all markets.

“We are thrilled to expand our strong relationship with Shahia Foods to bring Arby’s premium meat stacks to guests across Saudi Arabia,” said Michael Haley, president and managing director of international for Inspire Brands.

“As a fast-growing region with the potential for hundreds of Arby’s locations, the Middle East is an important cornerstone in the next chapter of the brand’s global expansion. We are confident in Arby’s runway for continued growth across the region and beyond.”

“Arby’s differentiated market positioning and convenient guest experience are a perfect complement to our thriving Dunkin’ business,” said Saud Abdullah Al Athel, CEO of Shahia Foods Limited Company.

“With a wide variety of delicious meat stacks served fresh every day, the brand is uniquely positioned to meet local preferences and will resonate strongly with Saudi guests.”

Arby’s, founded in 1964, is the second-largest sandwich restaurant brand in the world with more than 3,500 restaurants in eight countries. Arby’s is part of the Inspire Brands family of restaurants.

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