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UK fresh food chain Pret A Manger sets foot in India with new Mumbai store

The UK food chain is making an entry into the South Asian country in partnership with Reliance Brands Limited

Prêt à Manger: The UK based restaurant chain is known for its fresh baguettes and wraps. Prêt à Manger claims that it only uses natural ingredients and all sandwiches are made on the day of purchase. The restaurant currently has over 360 shops spread across the UK, the U.S. and Hong Kong.
Prêt à Manger: The UK based restaurant chain is known for its fresh baguettes and wraps. Prêt à Manger claims that it only uses natural ingredients and all sandwiches are made on the day of purchase. The restaurant currently has over 360 shops spread across the UK, the U.S. and Hong Kong.

Pret A Manger, the UK-based popular freshly made food and organic coffee chain, is all set to launch its first shop in India on Friday.

The UK food chain is making an entry into the South Asian country in partnership with Reliance Brands Limited (RBL), part of Indian conglomerate Reliance Industries Ltd.

The inaugural Mumbai shop is a recreation of Pret’s iconic London shops with a large dining space spread across 2,567 sq ft.

Reliance Brands, in a media statement said, the Mumbai outlet will be the first of many Pret A Manger shops set to open in India later this year.

The new Pret shop will offer customers a wide range of delicious and freshly made sandwiches, baguettes, salads, soups, as well as a variety of organic coffee, tea, shakes and smoothie options.

Also on the menu will be the popular Pret Pickle & Posh Cheddar Granary Sandwich, Avocado & Toms- Stone Baked Baguette, Smoked Salmon Protein Box Salad and a selection of freshly baked goods including Pret’s best-selling croissants and cookies.

Darshan Mehta, MD, Reliance Brands Limited, said the company is thrilled at the opening of the first Pret A Manger shop in India.

“With a commitment to provide fresh, clean and sustainable offerings, customers in India can now enjoy the same exceptional food that has made Pret A Manger a beloved and successful chain around the world,” he said.

Known for their 100 percent organic Arabica coffee, Pret’s drinks menu offers a range of brews, including the classic Espresso.

Pano Christou, CEO of Pret A Manger, said the food chain has been working closely with the RBL team to create an offer for Indian consumers that reflects the Pret brand, while also adapting to local preferences and food habits.

“Coming to India has been a goal of ours for a long time, and the opening of our first shop in Mumbai is a landmark moment in our international expansion plans. We’re confident that with the support of RBL, the Pret brand will be a hit with consumers in India, and a welcome addition to the country’s growing food-to-go market,” Christou said.

RBL, a subsidiary of Reliance Retail Ventures Ltd, has in the past launched several global brands in luxury to premium segments across fashion and lifestyle.

Its current portfolio of brand partnerships include Armani Exchange, Bally, Bottega Veneta, Brooks Brothers, Diesel, Dune, EA7, Emporio Armani, Hugo Boss, Jimmy Choo and La Martina.

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