Sony will open a new underwater store for its Xperia Z3 products in Dubai on December 3.
Located off the coast of Dubai, the store will give selected Sony customers and VIPs, as well as regional and international media, the experience of a lifetime as they take to the water to view the Sony Xperia Z3 Series of waterproof smartphones, tablets, and accessories in the underwater Xperia Aquatech Store.
Vice President of Sony Mobile Middle East and Africa, Rüediger Odenbach, said the store will offer guests an unforgettable experience.
“We promised 2014 would be a year marked by a bigger, better and bolder Sony approach to both our products and the way we present them,” said Odenbach.
“Currently, Sony Mobile offers its consumers a wide range of Xperia smartphones, tablets, and accessories with the highest waterproof rating, and today we have taken the bold step of creating the world’s first Xperia Aquatech store, which will offer a number of our customers and guests an exhilarating and unforgettable experience, once again highlighting Xperia’s passion for innovation in the smartphone market.”
While no details about the location of the store were revealed, an interactive competition will be held prior to its opening, giving a number of lucky customers the opportunity to win access to this once-in-a-lifetime experience.
Trained divers will escort shoppers to the underwater shop, where it says people will “be able to stand on the seabed and breathe perfectly normally”, while browsing the new gadgets.
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