Dessert maker Pure Ice Cream has announced a deal to build an AED80m ($21.8m) factory at Dubai Industrial City.
Pure Ice Cream is the manufacturer of brands such as Kwality Ice Creams and Hershey’s Ice Cream.
Kwality Ice Creams is the flagship brand of the UAE-based Pure Ice Cream, and is distributed across more than 8,000 retail outlets in the UAE as well as to neighbouring countries in the GCC and African markets including Tanzania and Ethiopia.
Pure Ice Cream Dubai Industrial City
Set for development within the dedicated food and beverage zone of Dubai Industrial City, Pure Ice Cream’s facility is expected to be among the UAE’s largest ice cream factories upon launch in 2026.
The new hub, which has a built-up area of 160,000sq ft across a 246,000sq ft land plot, will expand Pure Ice Cream’s annual capacity by 300per cent to 30 million litres, supporting its plan to expand its regional and international footprint as well as fortify its presence in the UAE’s F&B manufacturing sector.
Saud Abu Alshawareb, Executive Vice President of TECOM Group, said: “A self-sustaining F&B sector is not an aspiration, but a non-negotiable necessity for future economies. The visionary Dubai Economic Agenda ‘D33’, Operation 300bn, and Make it in the Emirates are the foundational pillars upon which this robust future is actively being constructed in the UAE.
“The launch of Pure Ice Cream’s facility at Dubai Industrial City offers a powerful proof point of these visions in action, and its addition to our district’s thriving F&B zone is a tangible manifestation of the UAE’s National Food Security Strategy 2051. We welcome such partners in our journey towards a resilient, sustainable, and prosperous future for the country.”
Vikram Seth, Managing Director at Pure Ice Cream, said: “The launch of this facility represents a key milestone for Pure Ice Cream and reflects our dedication to enhancing the UAE’s position as a hub for food and beverage innovation.
“Dubai Industrial City’s strategic location close to crucial transport networks, in addition to its world-class infrastructure and supportive ecosystem, make it an ideal choice to establish our new facility.
“This strategic positioning will allow us to capitalise on new business opportunities and manage larger production volumes efficiently. We look forward to leveraging the district’s enabling infrastructure to better serve customers in the region and beyond with higher production volumes in the future.”
The new facility will feature cutting-edge fully and semi-automated manufacturing systems and upon completion, will support the manufacturer’s network in key markets across the GCC, USA, Africa, and Southeast Asia.
Set to create more than 300 specialised jobs, the hub will also contribute to the growth of the local economy by accelerating employment in the manufacturing sector.
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