Louis Vuitton and Dior top list of world’s most popular luxury fashion brands: Report

UAE-based cross-border shopping platform Ubuy analysed 100 of the world’s most revered brands using five different metrics: global searches, global website visits, social media following, engagement, and revenue, to ascertain the foremost popular brands.

With craftsmanship, creativity, and a dash of unbridled opulence, these iconic brands have cemented their status as the best in the fashion world where style reigns supreme and elegance knows no bounds.

Here are the 10 brands that made it to the top of Ubuy’s list:

Louis Vuitton

Popularity score: 32.75

Established in 1854, Louis Vuitton has become a global powerhouse in luxury fashion, boasting around 500 stores worldwide. The brand is renowned for its timeless elegance, impeccable craftsmanship, and iconic monogram and its popularity stems from its ability to effortlessly blend tradition with innovation, captivating fashion connoisseurs and celebrities alike.

Dior

Popularity score: 31.73

Dior has solidified its position as a revered fashion empire since it was founded in 1946, with approximately 300 stores globally. Its enduring popularity can be attributed to its visionary designs, luxurious fabrics, and impeccable attention to detail, captivating fashion enthusiasts with its iconic elegance and glamorous allure.

Gucci

Popularity score: 23.39

Established in 1921, Gucci has become an emblem of high-end fashion, boasting roughly 550 stores worldwide. Its unparalleled popularity stems from its daring designs, distinctive motifs, and unwavering commitment to quality, attracting a global following that craves its avant-garde style and unmistakable Italian craftsmanship.

Chanel

Popularity score: 22.15

Since 1910, Chanel has left an indelible mark on the fashion industry. It now has approximately 310 stores scattered worldwide. Its timeless elegance, innovative designs, and iconic trademarks have contributed to its popularity over a century later, captivating fashion enthusiasts with its effortless sophistication and unrivalled legacy.

Rolex

Popularity score: 14.48

Rolex, established in 1905, has become synonymous with prestige and precision. With an estimated network of over 2,800 stores globally, its popularity is fuelled by its unique craftsmanship, enduring quality, and a rich heritage that resonates with luxury watch enthusiasts all over the world.

Versace

Popularity score: 14.32

With over 200 stores worldwide, Versace is known for its bold designs, vibrant prints and unique aesthetic, captivated fashion-forward people since 1978.

Michael Kors

Popularity score: 13.83

Since its inception in 1981, Michael Kors has become a global fashion phenomenon with almost 800 stores across the globe. It is known for its timeless yet modern designs, accessible luxury, and the ability to capture the essence of casual sophistication.

Ralph Lauren

Popularity score: 12.85

Ralph Lauren, established in 1967, has become an emblem of American luxury, with roughly 500 stores worldwide. Its enduring popularity stems from its signature preppy aesthetic and meticulous attention to detail, captivating fashion enthusiasts seeking classic elegance with a modern, contemporary twist.

Prada

Popularity score: 12.67

Since it was founded in 1912, Prada has established itself as an iconic luxury fashion brand with around 260 stores globally. It is known for its avant-garde designs, innovative material, and craftsmanship, making it a luxury consumer favourite for more than 100 years.

Coach

Popularity score: 12.29

Coach has grown into a global sensation with approximately 1,000 stores worldwide. It has managed to solidify its popular position in the marker since 1941 through its signature branding, impeccable craftsmanship and iconic designs that strike the perfect balance between classic elegance and contemporary style.