Amul, the leading Indian cooperative dairy products brand, reportedly plans to launch fresh milk in the US.
Fresh Amul milk will be available in New York, New Jersey, Chicago, Washington, Dallas and Texas among others, likely starting next week.
The Gujarat Cooperative Milk Marketing Federation (GCMMF), which owns the Amul brand, is set to launch four variants of milk in the US market in a week, the company’s Jayen Mehta told PTI.
Amul’s international expansion
When launched, it will be for the first time fresh Amul milk will be available outside India.
The company aims to target non-resident Indians (NRIs) and the Asian population and will focus on branding and marketing for the next 3-4 months, the PTI report said.
“We have been exporting dairy products for many decades. This is the first time we are launching fresh milk outside India,” Mehta said.
He said GCMMF has tied up with 108-year old cooperative organisation Michigan Milk Producers Association (MMPA) to launch fresh milk in the US market.
MMPA will complete the milk collection and processing and GCMMF will do marketing and branding of Amul fresh milk, he said, adding that “the recipe will be ours”.
“Within one week, Amul Taaza, Amul Gold, Amul Shakti and Amul Slim n Trim will be available in the US market,” Mehta said.
He also said the cooperative major is expecting a good response from customers for its fresh milk brands, after which it will also launch milk products like paneer, curd and butter milk in the near future.
GCMMF currently exports its dairy products to about 50 countries.
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