Dubai’s Emirates Flight Catering and GMG have partnered to launch a range of on-the-go meals. The partnership will see the supply of freshly made food to GMG’s network of retail stores across the nation.
This initiative is in line with the UAE’s vision to promote healthy eating and to encourage customers to make better food choices. This also marks the first time that Emirates Flight Catering has partnered with a retail giant to provide on-the-go meals.
Mohammad A. Baker, Deputy Chairman and CEO of GMG said: “The country’s diverse population, comprising both locals and expatriates from various countries, has led to a rich culinary landscape. Driven by our customer-centric approach, we have worked with our partner Emirates Flight Catering to create a custom-made food range to fulfill and exceed customer expectations on ready, freshly prepared meals.
“The partnership is the first step in Everyday Goods – Retail’s commitment to innovate and develop food products that elevate the customer experience. This is only the beginning –with our partner, we plan to extend the range across stores and develop new categories tailored to our customer’s needs.”
Emirates Flight Catering supports GMG’s Everyday Group
The meals will be curated by Emirates Flight Catering chefs using high-quality ingredients. The food packages will be packed in recyclable materials as part of the commitment to sustainable food packaging.
Emirates Flight Catering will support GMG’s Everyday Group on ground store teams, training food preparation and customer service.
Some ingredients will be sourced from Bustanica, the world’s largest hydroponic farm, recently established by Emirates Flight Catering and Crop One Holdings Inc.
“While convenience is a key driver, there is also a growing demand for healthier, more nutritious ready-to-go meal options. Consumers are increasingly seeking meals that align with their dietary preferences. Ready-to-go meals in the UAE reflect this diversity, offering a wide range of international cuisine options to cater to different tastes and preferences. We at GMG would like to add value to this sector through this partnership,” added Baker.
Mahmood Ameen, Chief Executive Officer, Emirates Flight Catering said: “This is a significant milestone and a strategic step for Emirates Flight Catering as we diversify and deliver exceptional food solutions within the retail sector, going beyond our well established presence in aviation and events catering.
“Our talented team of multinational chefs have worked closely with GMG to develop a range of fresh and convenient ready-to-go meals that cater to the preferences of a diverse customer base. Every meal, whether it’s a sandwich, salad or poke bowl, is made fresh every day in our kitchens with the finest ingredients and freshest produce, and immediately delivered to GMG stores.”
“We currently produce an average of 200,000 meals daily across all our business verticals, and this number is set to increase during 2023. We’re delighted that GMG has chosen to partner with us. We look forward to growing this partnership as we share a commitment to deliver culinary excellence through innovation and products that meet customers’ evolving needs and preferences,” he added.
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