Agthia Group increased its stake in Egypt’s Auf Group to 70 percent following the purchase of another 10 percent in the health snacks and coffee company.
In November 2021, Agthia acquired a 60 percent stake in Auf Group, which processes, manufactures, retails and distributes a broad portfolio of products (premium coffee, nuts, healthy snacks and other confectionery products) across Egypt under the Abu Auf master brand.
The acquisition of Auf Group shares has enabled Agthia to significantly enhance its footprint in the attractive Egyptian snacking market and strengthen its position as a leading regional consumer packaged goods company. It led to the creation of its snacking business vertical, which has become Agthia’s fastest-growing and most profitable segment. Auf now has over 300 stores.
Alan Smith, Chief Executive Officer of Agthia Group, commented: “The high-margin snacking and healthy food vertical is very exciting for us and remains one of our key future core growth categories. We look forward to continuing to work closely with the Auf Group team to bolster their strengths and capabilities to get their products not only to more consumers in Egypt, but around the world.”
Ahmed Auf, Chief Executive Officer of Auf Group, added: “We have been working hand-in-hand with the Agthia team and have been able to accelerate our growth since our initial transaction significantly. Our focus remains on maintaining our unique position in the Egyptian snacking market while expanding our reach and footprint.”
Established in 2004, Agthia Group is part of ADQ, one of the region’s largest holding companies with a broad portfolio of major enterprises spanning key sectors. The Group’s assets are located in the UAE, Saudi Arabia, Kuwait, Oman, Egypt, Turkey, and Jordan and it employs more than 12,000 employees in the manufacturing, distribution, and marketing of various products, including Al Ain water.
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