Abu Dhabi-based Agthia Group PJSC has launched eZad, a globally first B2B e-commerce platform dedicated to trading in dates.
The platform is a joint initiative of Agthia subsidiary Al Foah and the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA).
The online auction platform was created to connect wholesale date buyers from around the world with sellers in the UAE, KSA, and Jordan.
Agthia said eZad would enable producers and sellers to reach regional and international markets.
The company said during eZad’s soft launch, the platform attracted 1,200 buyers and was able to sell 120 tons of dates.
Since the announcement of the cooperation with ADAFSA, eZad has seen a dramatic increase in interest from buyers and sellers, bringing the number of registered sellers to 2,400.
Among the benefits that the platform provides to buyers is an internationally accredited certificate for the quality of dates, according to unified scientific standards, without the need for inspection and travel, and with additional after-sale services.
Mubarak Ali Al Qusaili Al Mansoori, Executive Director of the Agricultural Affairs Sector at ADAFSA, said the launch of the e-marketing channel would give farmers and date producers an opportunity to buy and sell dates wholesale.
“This will also enhance the competitiveness of UAE dates locally and globally, which can transform date farming into a strategic economic activity that supports sustainable agricultural development,” he said.
Mubarak Huthaili Al Mansoori, chief corporate services officer of Agthia Group, said the platform was the easiest and most efficient way to trade in dates electronically, allowing date sellers to reach a global market and giving buyers around the world the chance to purchase the best dates in the market.
He added that this season, there will be the addition of physical auctions on the ground in four locations at Al Foah receiving centers.
This would enable farmers to offer their dates for sale locally and internationally through the eZad platform.
The company said buyers must fund their wallets ahead of auctions, while sellers would be able to list a minimum starting price.
“The highest bidder will win the auction, and 20 percent of the value of the winning bid will be debited at the time. The buyer will have five days to pay the remaining amount,” the company said.
The platform’s checkout process allows buyers to select additional services and their preferred shipping option.
eZad also offers comprehensive services including fumigation, washing, storage, packaging, and delivery at an additional cost.
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