UAE-based retail giant Lulu Group has announced an alliance with Dubai Outlet Mall to open a cash and carry market concept as part of an expansion of the shopping destination.
Megamarket will be a first for the region and comes as Dubai Outlet Mall continues to expand to more than 3.5 million sq ft, making it the largest outlet mall in the world.
The new partnership will leverage on bulk buying prices, a statement said, adding that the cash and carry concept offers shoppers bargains as well as a “broad range of low cost, high value products at competitive prices”.
Dubai Outlet Mall said it is currently experiencing increased footfall of local residents following the impact of the global coronavirus pandemic on the UAE retail sector.
Lulu Group said the alliance reflects its confidence in the potential of the new mall expansion.
Yusuff Ali MA (pictured below), chairman and managing director of Lulu Group said: “Our aim is to enhance the retail experience for our customers within prestigious developments in the buoyant retail sector and Dubai Outlet Mall has provided us the perfect platform `to present to the region the latest in value retail.
“We are confident in the demand for bargains and cash and carry goods and look forward to being pioneers together in this area of retail.”
Ali Khammas, executive director of Dubai Outlet Mall, said: “To further strengthen the mall’s value proposition and omnichannel experience, we support the evolution of a successful first value shopping mall in the region.
“Our partnership with Lulu Group International aims to set new industry standards in the value shopping space and enhance our position as an industry leader with an advanced value shopping experience to visitors and neighbouring communities.”
Since its opening in 2007, Dubai Outlet Mall has become home to over 1,300 premium brands with more than 240 stores.
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