Oman fragrance house to open Dubai office as it seeks expansion

The announcement comes on the heels of a year during which Amouage said it showed “remarkable momentum” despite the severely disrupted economic environment caused by coronavirus.

The strategic turnaround, initiated at the end of 2019 with the arrival of Marco Parsiegla as CEO and the appointment of Renaud Salmon at the creative helm, saw total fragrance sales up by over 15 percent during the second half of 2020, while e-commerce revenues grew by over 600 percent.

The Amouage Dubai office will become one of its global hubs for business development and technological services, supporting the momentum of innovation driven by the Amouage Perfume Manufacture and Creative Studio in Muscat.

Established in Dubai Design District, the new office will support Amouage’s existing business and expansion into new markets in Europe, Middle East and Africa, a statement said.

Parsiegla said: “In a context that remains uncertain, we are starting 2021 with confidence, following the successes of 2020, and with a renewed ambition are opening our Dubai office.

“Having a dynamic sales office in a vibrant and connected location will put us in the best position to support our partners and build our business in the long-term.”

Amouage CEO Marco Parsiegla

Karim Nagaty, chief sales officer, added: “The decision to expand Amouage’s presence into Dubai was a logical step in our international growth strategy.

“Following the consolidation of creation and manufacturing functions at our flagship facility in Muscat in 2020, the Dubai office will add an important sales dimension to our operations, owing to its location, which is at the heart of an important region and critical to create balanced global growth, between East and West.”

Last year, Amouage said it launched new products while adapting to cater to the increasing demand for a refined and authentic online experience.