UAE-based retail giant Majid Al Futtaim has unveiled a list of new tenants at City Centre Deira as part of its ongoing AED377 million ($102.6 million) redevelopment project.
The transformation project is scheduled to be completed in the first half of 2020, the company said in a statement.
As part of the project, the mall will introduce 25 new homeware and fashion brands, 20 new F&B concepts and homegrown restaurants next year.
The mall has revealed a strong pipeline of tenants that are due to operate including affordable fashion brand, LC Waikiki, Polish footwear and bags brand CCC, iCoffee, while several popular international stores, such as Forever 21, Body and Rubi, Steve Madden, Rivoli Prestige, and Puma have been relocated.
Additionally, fashion retailer Zara will be moved to occupy a larger retail space while Korean beauty brand The Face Shop and Chowking, the fast-food Chinese restaurant, have also received a facelift.
“Our customers continue to be at heart of this redevelopment phase, which will bring a vibrant mix of new and bigger stores and a unique culinary journey within a fresh and contemporary setting. City Centre Deira is the preferred leisure and lifestyle destination for young families and millennials,” said Majed Al Fahim, senior mall manager at City Centre Deira.
He said City Centre Deira will also introduce furnishing and interior-styling brands, starting with Home Centre later this year while Centrepoint will open in the mall’s new East wing early next year.
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