Over the past two decades, society has experienced a series of exceptional shifts. As a result of this customer expectations have skyrocketed and are beginning to expect more quality in a product.
They want to study the ingredients which creates further urge to invest more time in research, learn and explore about it before making the purchase. Whether an FMCG, health, wellness or a beauty product, everyone wants to stay away from brands that claim to be the safest but have a fraudulent phenomenon.
Perhaps no industry has been thrust into a cause-related culture more than the Health & beauty industry. Consumers are more focused on using products that have least or no side effects and brands are coming up with alternatives which contain natural and less harmful ingredients. The industry is going through a massive shift with the customer at heart of it.
According to BASES, 84% of professionals working for fast-moving consumer goods are under pressure to bring new and innovative products to the market than they were few years ago. And the customer awareness element makes it even more difficult, as they look for products that are safe with minimal side effects and can help them achieve desired results. Additionally, the awareness around healthy eating and living has urged people to rethink what they consume.
This trend of modern era has led brands to reinvent their products, and such evolving market demands have given birth to brands like Hemani, that strives to provide a healthier, natural and better alternative for people to improve their current lifestyles.
Hemani Herbals was initially founded in 1949 in Pakistan and established in 1995 in Dubai. The brand leads with herbal & natural offerings of wide product range from beauty, health, wellness and fragrances.
Our mission is to provide mankind with the best quality of herbal and natural products that are essential for healthy living, and that is the message we reiterated at this year’s Gulfood. The 24th edition of the world’s largest annual food and beverage trade show, has built a reputation of a tailor-made trading platform for F&B specialists from around the globe to display their latest innovations and launches at Dubai World Trade Centre (DWTC).
Availing this opportunity, Hemani Group demonstrated its newest range of innovations at Gulfood this year. Our main purpose was to convey the root message that ‘the best solutions available for mankind are hidden in Nature’ – and we are continually making efforts to bring the most out of Nature in order to facilitate the modern era with finest products having null harm.
The focus of the brand has been solely on providing the most natural product range, be it herbal oil, herbal tea, honey or even a range of skin care products. Hemani has established its presence in 58 countries with a range of 700 products manufactured in 5 Factories across the world.
Our commitment is to improve the wellbeing of mankind, This encourages us to continue bringing more innovations to the market and enable people to live a healthier lifestyle in today’s modern era. Visit www.hemaniherbals.com to learn more.
Mustafa Hemani, is Founder & CEO of Hemani Group of Companies
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