Dubai Duty Free has announced plans for its annual anniversary promotion for 72 hours with a 25 percent pre-Christmas sale.
In what has become an annual shopping spree celebration, the airport retailer will offer the discount on a wide range of products over three days from December 18-20 to mark its 35th anniversary celebration.
Last year, the company saw sales cross $54 million over the three days, surpassing the $51.74 million mark it reached during the same period in 2014.
The 25 percent discount offer will be available for all departing, transiting and arriving passengers at Dubai International Airport and Al Maktoum International Airport, it said in a statement.
Colm McLoughlin, executive vice chairman and CEO of Dubai Duty Free said: “The DDF anniversary promotion is now a highly-anticipated event with many travelers choosing to travel on the days when the 25 percent discount is offered. I think the big discount day is going to create a fantastic atmosphere at Dubai Duty Free for the entire 72 hours and it would be terrific to break the daily sales record on the anniversary day.”
Plans are also in place to conduct a Millennium Millionaire draw, a Finest Surprise Luxury Car draw and a series of other promotional activities during the sale.
The anniversary discount offer began with Dubai Duty Free’s 20th Anniversary in 2003.
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