Multi-national retail brand Urban Outfitters will make its debut in the Middle next year under an agreement with Azadea Group.
The company will manage the brand’s regional expansion program, with the first store scheduled to open in Dubai in 2019.
The latest addition to Azadea’s portfolio, Urban Outfitters is dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding, a statement said.
The Urban Outfitters brand operates more than 240 stores globally with an online channel offering a well-curated mix of on-trend women’s and men’s apparel and accessories, as well as beauty, intimates and a collection of handpicked vintage clothing.
The brand has enjoyed significant success in the US and abroad and is expected to do the same in the Middle East, said Said G Daher, CEO at Azadea Group.
“We are delighted to welcome Urban Outfitters to our growing family of brands. Delivering entertaining and exciting experiences for our customers is at the heart of what we do at Azadea. As there continues to be a high demand for experiential concepts, we believe Urban Outfitters will be very well received by our customers across the MENA region.”
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