Regional e-commerce portal Noon went live in Saudi Arabia at midday on Tuesday, founder Mohamed Alabbar announced.
“Saudi Arabia is entering a new era of economic and digital transformation led by the Saudi Vision 2030,” Alabbar said.
“Noon brings a dynamic, locally-driven and customer-oriented digital marketplace to the Kingdom serving the community and offering a new retail and much improved experience.”
Noon, which is backed by the Saudi Public Investment Fund, launched with a wide array of products and offers tailored to meet the demands of the Saudi marketplace, and is offering deals and unique offers as part of a “homecoming campaign” in the kingdom.
The Riyadh-headquartered company has set up a dedicated distribution hub, logistics network and secure payment gateway to serve Saudi customers, as well as a website and dedicated iOS and Android apps.
The company is partnered with a number of market leaders and small and medium enterprises, which the company said will help them gain a larger share of the e-commerce market in the region.
“With talented young Saudis driving its operations, along with being powered by Saudi and regional retailers showcasing their amazing products, the platform also offers Saudi entrepreneurs, including start-ups, to be part of a fast-growing digital ecosystem,” Alabbar added.
The Saudi launch follows an earlier launch of its website and mobile apps in the neighbouring UAE in September.
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