Taraf, the real estate division of UAE-headquartered investment holding group Yas Holding, announced the groundbreaking of W Residences Abu Dhabi – Al Maryah Island.
The announcement marks the first W Hotels branded residences in Abu Dhabi, symbolising a milestone in the collaboration between Taraf and Marriott International.
The project, blending bold and unexpected design with luxury hospitality, is billed to create an iconic addition to the city’s real estate market.
Taraf has signed an agreement with NSCC International as the contractor for the project, with work having begun in December 2024.
Low Ping, Group CEO of Yas Holding, said the development not only enhances the company’s impressive portfolio of high-profile projects, but also reinforces its commitment to pushing boundaries and setting new benchmarks in the real estate market.
“By collaborating with globally renowned and industry-leading hospitality company Marriott International, we are confident this project will bring unparalleled value to Abu Dhabi’s evolving landscape,” he said.
Jaidev Menezes, Regional VP – Mixed-Use Development EMEA, Marriott International, said through the collaboration with Taraf, the hospitality major aims to bring the W Hotels brand’s unique, bold design and vibrant energy to Abu Dhabi.
Since its launch in January 2023, Taraf has focused on the luxury real estate sector, with several projects located in prime areas across Dubai and Abu Dhabi.
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