Sobha Realty, a leading developer of luxury real estate across the Middle East and India, has joined forces with WebEngage, an industry leader in marketing automation, to step up customer engagement through AI and data-driven insights.
The collaboration will empower Sobha Realty to deliver personalised communication and enhanced experiences to buyers, cementing its reputation for innovation and customer-centricity.
Integrating WebEngage’s cutting-edge Customer Data Platform (CDP) and AI-powered automated tool, Sobha Realty will enhance buyer engagement by providing hyper-personalised experiences.
The new-age tech platform will also enable Sobha to gain deeper insights into customer behaviour, enabling the creation of personalised campaigns across email, social media, web, and mobile.
Hetarth Patel, VP – Growth Markets (MEA, Americas, APAC), WebEngage, said by partnering with the company, Sobha has blazed a new trail in the industry, underscoring the importance of AI and automation in customer engagement.
“We will ensure that Sobha continues its remarkable legacy in the region by helping personalise its communications, empower its community of existing customers and potential buyers, and solidify its leadership in the market,” he said.
Increased focus on customer-centricity and user experience by leading developers such as Sobha reflects a broader trend in the UAE real estate industry.
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