Cityscape Global, billed as the world’s largest real estate event, will be kicked off in Riyadh on Monday, November 11, with an expanded focus on driving business-to-business (B2B), the organisers said.
This year’s event features various new segments, more than 150 hours of content, 500 experts sharing ‘Future of Living’ insights, and 400 exhibitors.
The four-day event, organised by Tahaluf, is sponsored by Saudi Arabia’s Ministry of Municipalities and Housing (MOMAH), in partnership with Real Estate General Authority (REGA), Vision 2030, Housing Programme.
The organisers said Cityscape Global has redefined its offerings this year by expanding into cutting-edge segments, including ‘stadiums & mega events’, ‘sustainable smart cities’, ‘hotel development, and ‘next-generation construction technologies’.
These new verticals align with the event’s enhanced B2B goals, attracting an additional 130 regional and international exhibitors to forge partnerships and seize unprecedented opportunities within Saudi Arabia’s flourishing real estate market.
“The enhanced B2B focus is aimed at driving international developers to establish their presence in Saudi Arabia and attract institutional investors with a fund value of $1.5 trillion by increasing engagement between developers, regulators, government entities, and investors,” said Rachel Sturgess, Senior Vice President at Tahaluf, which organises Cityscape Global.
This year’s Cityscape Global Institutional Investor Programme, which has attracted renowned investor companies including BlackRock, Brookfield, Apollo Global Management, CVC Capital Partners, Northern Trust, BNP Paribas, Intesa Sanpaolo and more, promises to unlock regional and global opportunities, particularly in Saudi Arabia, where 1.2 billion square-meters of built-up area will be developed by 2030.
“Following last year’s record-breaking achievements – $30 billion in transactions and project launches – we expect an increased number of international participation this year,” Sturgess said.
With Saudi Arabia’s Vision 2030 goal of 70 per cent home ownership, the Kingdom is opening unprecedented opportunities for developers and architects worldwide, which is contributing to the global attention of the event, including $8bn for the Saudi economy, he added.
Cityscape showcases Riyadh’s global role
The four-day mega-event also highlights Riyadh’s emergence as a global hub for real estate professionals, with Cityscape Global 2024 hosting more than 50 participating countries, including those from the United States, United Kingdom, Australia, China, Singapore, India, Germany, and Hong Kong, among others.
The event will focus on Saudi Arabia’s burgeoning giga-projects, NHC, New Murabba, ROSHN, MASAR, Misk City, Ajdan, Almajdiah, Al Darah, Retal and Erth, while also presenting global perspectives on urban development, sustainable cities, and real estate technology.
Sports enthusiasts will also be able to meet and greet Ivory Coast’s all-time top scorer and former captain, Didier Drogba, and world-renowned boxer Anthony Joshua OBE, while Saudi nationals can apply to join a live auction featuring SAR 1 billion worth of exclusive assets.
During the event, visitors can participate in competitions to win plots of land, while prospective homebuyers will have the chance to access special mortgage rates and valuable advice from market experts.
The first-ever Cityscape Future Leaders Competition will also take place this year, aimed at empowering students and fresh graduates by challenging them to solve real-world architectural problems.
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