TikTok has announced an exclusive collaboration with TOUGHLOVE Advisors and Arabian Business, to launch The Future Collective, a one-of-a-kind initiative, joining industry and government leaders to tackle the most pressing challenges and fortify businesses for a resilient, future-ready tomorrow.
The Future Collective will unite top executives from various industries regularly, and the first session planned for this November in Riyadh, will focus on the travel and tourism sector, bringing together the industry’s leading CEOs from Saudi Arabia and the wider region.
During these closed sessions, CEOs will collectively explore industry developments and gain perspectives on the opportunities and challenges impacting their industry globally. Harnessing TikTok’s unparalleled grasp of global trends and rapidly shifting cultural dynamics, and backed by the expertise of TOUGHLOVE Advisors and Arabian Business, the collaboration will focus on providing actionable insights that can feed into strategic decisions and fuel transformative change for the industry across the Middle East.
On the launch of The Future Collective’s first session, Shadi Kandil, General Manager, Global Business Solutions, Middle East, Africa, Turkey, Pakistan and Eastern Europe – TikTok said: “TikTok thrives on user-generated content, which offers a raw, unfiltered view of how consumers think, act, and engage with products and ideas. This makes it an authentic mirror of shifting consumer behaviour and cultural dynamics, and an incubator for new trends, which spread quickly across the globe. This real-time trend evolution makes the platform a key indicator of what’s culturally relevant, helping industries stay ahead in an ever-changing landscape.”
This initiative addresses a gap in executive engagement and collaboration across the region, allowing MENA’s business leaders an opportunity to gain insights, forge connections, and shape the future of their industries. In addition, the partnership with TOUGHLOVE Advisors brings even more strategic depth to the initiative.
“The Future Collective couldn’t arrive at a better time and will serve as a catalyst for innovation and strategic thinking, helping businesses navigate the challenges and opportunities of tomorrow. Our goal is to foster an environment where leaders can challenge conventional wisdom and develop innovative solutions to complex problems,” Khaled Ismail, CEO – TOUGHLOVE Advisors added.
Following each meeting of The Future Collective, a whitepaper will be produced, distilling key insights from the high-level discussions and outlining a clear roadmap for the future of the industry.
“The Future Collective represents an opportunity for industry leaders to collaborate for the future of business in the region. In addition to the insights from TikTok and TOUGHLOVE Advisors, CEOs can expect Arabian Business’ strategic analysis of the current industry landscape, while fostering synergies and exploring partnerships with industry peers. By facilitating these sessions, our goal is to accelerate progress and innovation,” said Matthew Amlôt, Editorial Director of Arabian Business.
The first session of The Future Collective will launch on November 19, with a whitepaper expected to be published shortly thereafter.
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