US entertainment ticketing company Ticketmaster has stopped the sales of pop singer Taylor Swift’s Eras tour after millions of fans swarmed the platform.
This was due to the demand far ousted supply of tickets, causing the sales system to descend into chaos.
Almost 2 million of the Anti-Hero singer’s tour tickets were sold during presales on Tuesday, the most ever sold on the platform in a single day, the company said.
During presales of the tickets, consumers were met with outages and long wait times causing them to post their complaints on Twitter.
Following the low supply on tickets and consumer complaints, Ticketmaster said “due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow’s public on-sale for Taylor Swift | The Eras Tour has been cancelled.”
Fans reportedly said they took a day off work and felt the process should have gone more smoothly, according to ABC News.
“A Ticketmaster spokesperson said the number of people who registered for the early sale was more than twice the number of tickets available,” ABC said.
In addition, the California-based sales and distribution giant faced questions on Thursday from Democratic US senator Amy Klobuchar, chair of the Senate antitrust committee, over its sales practices, as reported by The Guardian.
Klobuchar voiced “serious concern about the state of competition in the ticketing industry and its harmful impact on consumers” in a letter to Ticketmaster’s parent company, Live Nation Entertainment Inc.
Earlier, Tennessee’s attorney general said he would launch a consumer protection investigation into Ticketmaster after his office was inundated with complaints from Taylor Swift fans.
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