Netflix has begun anti-password sharing measures in Canada, New Zealand, Portugal and Spain, starting Wednesday.
The latest move is part of the platform’s effort to curb password sharing. Subscription-based entertainment platform co-CEO Greg Peters previously said the company was seeking “thoughtful experimentation to let our members speak to us in terms of what set of solutions work for them.”
Netflix new measures
Netflix users in these countries will now be charged CAD$7.99 a month per person in Canada, NZD$7.99 in New Zealand, Euro 3.99 in Portugal, and Euro 5.99 in Spain, the streaming giant said in a statement, only if they are on Netflix Standard or Premium plan.
These plans allow the primary member to can add an “extra member sub-account” for two people they don’t live with. The sub-accounts will have a “profile, personalised recommendations, login and password,” the statement said.
“We’ve always made it easy for people who live together to share their Netflix account with features like profiles and multiple streams. While these have been hugely popular, they’ve also created confusion about when and how you can share Netflix. Today, over 100 million households are sharing accounts — impacting our ability to invest in great new TV and films,” Netflix said.
“So over the last year, we’ve been exploring different approaches to address this issue in Latin America, and we’re now ready to roll them out more broadly in the coming months, starting today in Canada, New Zealand, Portugal and Spain. Our focus has been on giving members greater control over who can access their account,” the statement added.
Last week, Arabian Business reported that Netflix would introduce an account ban if user does not sign in from home, as per reports by The Streamable.
The report said that Netflix accounts will continue to be shareable, however only within one household, and the streaming giant will now require shared users on its platform to connect to a home network at the primary user’s location, at least once every 31 days.
This means that other users cannot access the primary user’s account if he or she does not live with you.
If the platform is accessed outside the home network, the video-on-demand platform will prompt users who try to sign into the primary user’s account elsewhere to sign up for their own account. Netflix will also block device access to the primary user’s account, until they sign up individually.
In case a device has been blocked incorrectly, the user will need to contact Netflix to get it unblocked.
Moreover, signing into a home network at least once in every 31 days on devices will make it a “trusted device,” which Netflix will leave unblocked.
Users can opt for the profile transfer feature on the platform which will allow them to migrate their show recommendations, watch history, and more on their individual account.
When travelling, users can request for a temporary code from the service when signing in, which will grant access to their account for seven days.
Follow us on
