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India’s influencer marketing platform KlugKlug announces major expansion plans in MENA and beyond

The company said plans are under way to establish operations in countries such as Saudi Arabia and Kuwait within the next 12 to 18 months

influencer marketing
The firm is aiming for tenfold growth by the end of this financial year, following a fivefold increase in the first two quarters of 2024. Image: Shutterstock

KlugKlug, the India-based leading global SaaS platform for influencer marketing, announced plans to expand its operations across the Middle East and Northern Africa (MENA), besides South East Asia and Latin America.

The global expansion is in a bid to achieve 10x growth by the end of the current financial year, the company said.

The company said it has already recorded a 5x growth in the first two quarters of 2024.

“The strategic focus on market expansion includes strengthening our presence in the Middle East & Africa, Southeast Asia, Latin America and Australasia over the next 12 to 18 months.

“Plans are underway to establish operations in countries like Saudi Arabia, Kuwait, Thailand, Malaysia, Philippines and other key markets within these regions,” KlugKlug said in a media release.

The company said its global expansion plans follow it acquiring a diversified client base, spanning electronics, FMCG brands, B2C companies, and e-commerce platforms in these regions.

“Emboldened by our client successes across categories and sizes and geos, we are keen to further jumpstart the expansion,” Vaibhav Gupta, Co-Founder and CPO of KlugKlug said.

“We’re witnessing more CMOs and marketing professionals embrace the tech narrative as essential and not feel good in influencer marketing decisions,” he said.

Kalyan Kumar, Co-Founder and CEO of KlugKlug said with the increased adoption of technology in influencer marketing, the company has secured its position as a trusted partner for brands seeking to leverage tech-driven solutions to optimise their marketing strategies.

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