Vuclip, a US-based media company and a video-on-demand service provider for emerging markets, has announced its first original series targeting South Asian expats in the Gulf region.
Titled Music Garage, it will be seen on Viu, its OTT video service.
Music Garage, produced by Elite Films, is an eight-episode series that will shine the spotlight on six aspiring bands and singers handpicked from across the region.
The artist line-up includes performers originating from UAE, India, Pakistan, Nepal, Turkey and Tajikistan, who will perform in the South Asian languages of Hindi and Urdu.
“Launching Music Garage is a prominent milestone for Viu and is a testament to our mission to create compelling content for specific audiences in this very diverse market. Music Garage also gives us an opportunity to profile great talent in the region that might otherwise not have the benefit of this exposure,” said Wesam Kattan, vice president Content & Brand Marketing, Vuclip MENA.
One band and one singer from a line-up of six participating bands and singers, will be given an opportunity to showcase their talent in each episode.
The seventh episode will recap all performances and the grand finale will feature the most voted male singer, female singer and the top voted band. Performances will be open to public voting from the first to the seventh episode.
Viewers can also tune into 106.2 Big FM radio to catch interviews with the performers and viewers can also share their votes via a WhatsApp message to the station.
To garner increased traction in the region for the artists and reach the largest possible audience, the show will be simultaneously broadcasted on Zee TV Middle East and on &TV Middle East.
Vuclip is headquartered in California and has a presence in Singapore, Kuala Lumpur, Mumbai, Delhi, Pune, Dubai and Jakarta.
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