The media landscape is shifting with astonishing rapidity. The old norms of television stations offering curated morning-to-night entertainment, record companies selling 45-minutes’ worth of music on packaged albums and radio stations dictating what songs by which artists you could listen to all seems to be going the way of the video rental store – a relic of a rigid, tightly controlled and choice-free age.
The rise of mobile connectivity and 4G networks means that content, whether music, TV or film, can be disseminated to wherever it is demanded – and by an audience that wants total control over when they consume it.
This has placed enormous pressure on traditional broadcasters and content creators to change their strategies or risk being left behind.
We talk to several UAE companies about how they’re meeting this challenge:
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