ICS Learn, the world’s most experienced remote learning provider, has opened a regional HQ in Dubai to serve growing demand from throughout the Middle East and North Africa (MENA).
The UK-based company said MENA accounted for the lion’s share of its 2021 multi-million pound international sales revenue ahead of Ireland and the Far East, with regional sales growing by 56 percent since 2019.
“The pandemic has fuelled regional interest in distance learning with companies throughout the region looking to upskill talent to maintain a competitive edge for the post-Covid challenges ahead and individuals looking to improve their employability,” said Dafina Krasteva, general manager, Middle East, ICS Learn.
ICS Learn said it saw student activity and graduations double during the pandemic, with September being the company’s busiest month ever.
“Professionals in the region appreciate the flexibility of being able to create their own study schedule, have 24/7 access to the virtual learning environment, live online webinars with supplementary recordings, and monthly interest-free payments. All this enables them to pursue more qualifications while holding down full-time employment,” added Krasteva.
ICS Learn plans to initially prioritise the UAE and Saudi Arabian markets in its 2022 growth drive with an emphasis on HR, leadership, and management programmes as well as digital marketing and procurement courses.
The company currently has over 200 professionals in Saudi Arabia taking a spread of 12 courses while more than 100 professionals are pursuing the CIPD Associate Level Diploma in People Management through ICS Learn studies in the UAE.
“Our new home in Dubai Knowledge Village perfectly positions us at the heart of the UAE’s knowledge-sharing economy and gives us new opportunities to further serve the wider region’s education needs – both in-person and online,” said Krasteva.
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